1. Revenue Trends (Not Just Daily Sales)

Looking at daily revenue is reactive.
Tracking revenue trends is strategic.

What to monitor:

• Weekly revenue growth

• Month-over-month growth

• Seasonal patterns

• Festival spikes

• Sale vs non-sale performance

Why it matters:

If revenue increases but profit drops, something is wrong—usually rising ad spend or discounting.

Focus on:

• Revenue growth rate

• Profit growth rate

• Average Order Value (AOV)

Growth without profitability is dangerous.

2. SKU Performance (Your Real Profit Drivers)

Not all products perform equally.

Most stores have:

• 20% SKUs generating 80% revenue

• 30% SKUs barely selling

• 10% SKUs causing high returns

Key metrics to track per SKU:

• Revenue per SKU

• Gross margin

• Return rate

• Conversion rate

• Ad spend per product

Why it matters:

You should:

• Push high-margin winners

• Fix high-return SKUs

• Remove dead inventory

• Bundle slow movers

Data helps you stop emotional product decisions.

3. Channel Attribution (Where Sales Actually Come From)

Many sellers think:

“All sales come from Instagram.”

But often:

• Customer saw Instagram ad

• Googled your brand

• Returned via direct visit

• Purchased after WhatsApp reminder

Without attribution tracking, you misallocate budget.

Track:

• Paid ads (Meta, Google)

• Organic search

• Direct traffic

• WhatsApp campaigns

• Email campaigns

• Marketplace vs own store

Even basic attribution helps you:

• Scale profitable channels

• Cut underperforming ones

Improve ROAS

4. Customer Acquisition Cost (CAC)

• CAC tells you:

  “How much does it cost to get one customer?”

  Formula:
  Total marketing spend ÷ New customers acquired

  If CAC > profit per order, you’re losing money.

  This metric is critical for:

• Scaling ads

• Running discounts

Planning growth

5. Customer Lifetime Value (LTV)

• LTV answers:

  “How much revenue does one customer generate over time?”

  Example:
  Customer buys ₹1,000 product
  Returns twice per year
  Average lifespan: 2 years

  LTV = ₹6,000

  If CAC = ₹400 and LTV = ₹6,000, your business is healthy.

  6. Conversion Rate (CR)

  Conversion Rate = Orders ÷ Visitors

  If traffic increases but conversion drops:

  • Checkout friction may exist

  • Pricing might be wrong

  • Trust signals may be missing

  Small improvements in CR can massively increase revenue.

  7. Cart Abandonment Rate

  Most ecommerce stores lose 60–80% of carts.

  Track:

  • Add to cart

  • Checkout started

  • Payment completed

  This helps identify friction in:

• Shipping charges

• Payment options

• COD availability

8. Return & RTO Rate (Critical in India)

• In India:

  • COD increases returns

  • RTO eats margins

  Track:

  • COD vs prepaid returns

  • Product-specific return rates

  • Location-based RTO

  Reducing returns improves profit instantly.

  9. Repeat Purchase Rate

  This separates real brands from temporary stores.

  Repeat rate shows:

  • Brand loyalty

  • Product quality

  • Marketing efficiency

  If repeat rate is low:

• Improve post-purchase flow

• Launch loyalty campaigns

Use WhatsApp reorder reminders

10. Inventory Turnover

• Slow-moving stock blocks cash flow.

  Track:

  • Days inventory outstanding

  • Stock aging

  • Best-selling categories

  Healthy inventory turnover = strong cash flow.

  How Smart Indian Sellers Use Analytics

  Winning brands:

  • Review dashboards weekly

  • Adjust ads based on SKU data

  • Run targeted WhatsApp campaigns

  • Optimize checkout friction

  • Focus on lifetime value, not just orders

  Analytics is not about numbers.
  It’s about better decisions.

  https://bechna.app/#features