Instagram helps you get discovered.
Websites help you convert.

But in 2026, the biggest growth engine for Indian ecommerce sellers is something else:

Telegram & WhatsApp Channels

These platforms help you own your audience, sell repeatedly, and grow without depending entirely on ads.

Let’s break down how Indian sellers can use Telegram and WhatsApp channels to grow ecommerce sales—smartly and at scale.
Why Telegram & WhatsApp Matter for Ecommerce in India

Indian customers prefer:

• Direct communication

• Familiar apps

• Instant updates

• Low-noise platforms

Telegram and WhatsApp channels offer:
✔️ High open rates
✔️ Direct reach (no algorithm dependency)
✔️ Faster buying decisions
✔️ Strong repeat purchase potential

Unlike social media feeds, your message reaches everyone.
WhatsApp Channels vs Telegram Channels (Quick Comparison)

WhatsApp Channels

• Massive reach in India

• High trust factor

• Best for order updates & offers

Telegram Channels

• Unlimited subscribers

• Better for catalogs & bulk messaging

• Ideal for deals, drops, and communities

Smart sellers use both together.
Step 1: Build a Channel, Not Just a Chat

Avoid 1-to-1 selling.

Instead:

• Create a WhatsApp Channel for announcements

• Create a Telegram Channel for offers, launches, and updates

This keeps communication one-way, clean, and scalable.
Step 2: Share Store & Product Links (Not Price DMs)

Each post should include:

• Product image

• Short description

• Clear price

• Direct product or store link

Customers should be able to:
🛒 View product
💳 Pay instantly
📦 Place order without messaging you
Step 3: Use Channels for Drops, Offers & Urgency

Channels work best for:

• New product launches

• Limited-time discounts

• Flash sales

• Back-in-stock alerts

This creates:

• Urgency

• Repeat visits

• Loyal buyers
  Step 4: Automate Checkout & Payments

  The goal is zero manual handling.

  Your setup should support:

  • UPI payments

  • Cards & net banking

  • Cash on Delivery (COD)

  Orders and payments should be recorded automatically.
  Step 5: Keep Content Simple & Mobile-Friendly

  Indian users skim quickly.

  Best-performing posts:

  • Short text

  • Clear pricing

  • One CTA (Buy Now)

  • Mobile-optimized links

  Consistency > complexity.
  Step 6: Track What Sells Best

  Use basic analytics to track:

  • Clicks from channels

  • Top-selling products

  • Best-performing offers

  This helps you:

  • Improve future campaigns

  • Stop guessing

  • Sell more with less effort
    How Bechna Fits Perfectly with Channel Commerce

    Bechna enables channel-based selling by:

    • Giving you a mobile-first online store

    • Creating shareable product links

    • Supporting UPI & COD

    • Sending money directly to your bank

    • Managing orders in one dashboard

    So when someone clicks your Telegram or WhatsApp link — they can buy instantly.
    Common Mistakes Sellers Make

    Sharing only images without links
    Asking customers to DM for prices
    Manual payment confirmations
    Posting too frequently without value

    Channels should convert, not confuse.
    https://bechna.app/#features