Online Selling for Manufacturers & Wholesalers in India

For years, manufacturers and wholesalers in India depended on:

• Agents

• Distributors

• Offline buyers

But today, online selling allows manufacturers and wholesalers to:

• Reach retailers directly

• Sell to customers without middlemen

• Control pricing & margins

• Expand beyond local markets

This guide explains how manufacturers and wholesalers can sell online effectively in India.
Why Manufacturers & Wholesalers Should Sell Online

Online selling helps you:

• Reduce dependency on intermediaries

• Increase profit margins

• Reach pan-India buyers

• Manage orders digitally

• Build your own brand

Even bulk sellers can benefit from ecommerce.
B2B vs D2C: What Should You Choose?

Manufacturers can sell:

• B2B (to retailers, resellers)

• D2C (directly to end customers)

• Or both

An ecommerce platform gives you the flexibility to do all.
What Online Selling Looks Like for Wholesalers

Instead of manual calls and WhatsApp messages, you can:

• List products with wholesale pricing

• Create bulk order quantities

• Manage inventory in real time

• Accept online payments

• Track orders digitally

This improves efficiency and scale.
How Bechna Supports Manufacturers & Wholesalers

Bechna is built to support Indian sellers at scale:

Easy Store Setup

Launch your online catalog in minutes.

Bulk & Variant-Friendly Product Management

Add SKUs, pack sizes, and product variants easily.

Direct Bank Payments

Get paid directly into your bank account.

Order, Inventory & Analytics Dashboard

Track everything from one place.

Mobile-First Management

Run your wholesale business from your phone.

Zero Platform Commission

Keep maximum margins.

Online Selling Channels You Can Use

With an ecommerce store, you can sell via:

• Direct website orders

• WhatsApp & Instagram links

• Retailer referrals

• QR codes

• Distributor sharing

All traffic goes to one central store.
Who Can Use Online Selling?

This model works for:

• Garment manufacturers

• FMCG wholesalers

• Electronics distributors

• Packaging suppliers

• Hardware suppliers

• Import-export traders

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