India is witnessing a massive rise in D2C (Direct-to-Consumer) brands.

From fashion and beauty to food and electronics, D2C brands are choosing to:

Sell directly to customers
Own their brand identity
Control customer data
Improve profit margins

To succeed, D2C brands need the right ecommerce solution — one built for Indian consumers and business realities.
What Makes D2C Brands Different?

Unlike marketplace sellers, D2C brands:

Build long-term customer relationships
Rely on brand trust
Need smooth checkout and payments
Focus on repeat purchases

This means generic platforms often fall short.
Key Requirements for D2C Ecommerce in India

A strong ecommerce solution for D2C brands must offer:

Full Brand Control

Custom domain, branding, and storefront design.

Fast, Mobile-First Experience

Most Indian customers shop on mobile.

Indian Payment Preferences

UPI, COD, cards, net banking.

Direct Bank Settlements

No middlemen, better cash flow.

Zero or Low Commission

Protect margins as you scale.

Easy Integrations

Shipping, analytics, and marketing tools.

Bechna: A Smart Ecommerce Solution for Indian D2C Brands

Bechna is designed for Indian sellers who want:

Speed
Simplicity
Scalability

Here’s how Bechna supports D2C brands:

1. Launch Fast Without Developers

Create your store in minutes
Add products & variants easily
No coding or technical setup

Perfect for founders who want to move fast.

2. Full Brand Customization

Custom domain support
Branded storefront
SSL security included

Your brand looks professional from day one.

3. Payments Built for India

Accept:

UPI (GPay, PhonePe, Paytm)
Cards & net banking
Cash on Delivery

Payments go directly to your bank account.

4. Order, Inventory & Variant Management

Track orders in real time
Manage inventory by SKU & variant
Get low-stock alerts

This helps avoid overselling and stock issues.

5. Mobile-First Dashboard

Manage everything from your phone:

Orders
Products
Customers
Sales analytics

Ideal for lean D2C teams.

Who Should Use Bechna?

Bechna is ideal for:

Fashion & apparel D2C brands
Beauty & personal care brands
Food & FMCG startups
Lifestyle & gifting brands
Creator-led brands

https://bechna.app/#features

Ecommerce Solutions for D2C Brands in India