Ecommerce for Handmade & Local Products in India
Learn how handmade and local product sellers in India can use ecommerce platforms to sell online, accept payments, and grow sustainably.
Bechna
Published January 19, 2026
India is home to incredible:
-
Artisans
-
Handmade creators
-
Local producers
-
Craft-based businesses
But many of these sellers still depend on:
-
Local markets
-
Exhibitions
-
Middlemen
Ecommerce gives handmade and local product sellers a way to reach customers directly, earn better margins, and grow sustainably.
Why Handmade & Local Sellers Need Ecommerce
Offline selling has limits:
-
Seasonal demand
-
Limited footfall
-
High stall costs
With ecommerce, you can:
-
Sell 24/7
-
Reach customers across India
-
Control pricing
-
Build your own brand
Challenges Faced by Handmade SellersCommon problems include:
-
Limited technical knowledge
-
Difficulty setting up websites
-
Payment collection issues
-
Low trust online
-
High commissions on marketplaces
The right ecommerce solution removes these barriers.
How Ecommerce Helps You Tell Your StoryHandmade products sell on emotion and authenticity.
Your website can showcase:
-
Product story
-
Craft process
-
Artisan background
-
Cultural value
This builds trust and increases pricing power.
How Bechna Helps Handmade & Local SellersBechna is built for Indian creators and small sellers:
Easy Store Creation
Launch your online store in minutes.
Showcase Products Beautifully
Multiple images, clean UI, mobile-first.
Accept Indian Payments
UPI, cards, COD — money goes directly to your bank.
Manage Orders Easily
Track orders, customers, and inventory.
Zero Platform Commission
Keep full control of your earnings.
Manage Everything from Your Phone
Perfect for individual creators and small teams.
Selling Handmade Products Online: Step-by-Step-
Create your online store
-
Upload products with images & descriptions
-
Set pricing & variants
-
Enable payments & shipping
-
Share your store link on WhatsApp & social media
Simple and effective.
Who Can Benefit from Ecommerce?This works for:
-
Handicrafts
-
Pottery & ceramics
-
Handmade jewellery
-
Home décor
-
Organic & local products
-
Art & paintings
-
Enjoyed this article?
Stay updated with the latest insights and tips from the Bechna team.