Instagram has helped thousands of Indian sellers start selling online.
But as orders grow, many Instagram sellers hit a serious problem:

Instagram is not a store.

If you’re selling through DMs, comments, and manual payments, this blog is for you.

Let’s understand how Instagram sellers can create a proper storefront and scale their business in 2025.

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Why Instagram Alone Is Not Enough

Instagram works great for:

• Discovery

• Engagement

• Brand awareness

But it fails at:

• Managing orders

• Accepting payments professionally

• Handling inventory

• Scaling sales

Manual selling quickly becomes chaotic.

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Common Problems Instagram Sellers Face

Most sellers struggle with:

• Missed DMs

• Payment confusion

• No order tracking

• No invoices

• Fake payment screenshots

• Customer trust issues

These problems slow growth and increase stress.

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What Is a Proper Storefront?

A proper storefront means:

• A dedicated website link

• Organized product catalog

• Automated checkout

• Secure payments

• Order tracking

• Professional branding

It turns followers into buyers — instantly.

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Step 1: Convert Your Instagram Page Into a Store Link

Instead of:

“DM for price”

You need:

“Shop here 👉 yourstore.com”

A store link allows customers to:

• Browse products

• Choose variants

• Pay instantly

• Get order confirmation

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Step 2: Use a Mobile-First Ecommerce Platform

Instagram users are mobile users.

Your storefront must:

• Load fast on mobile

• Look clean and professional

• Support quick checkout

Avoid complicated desktop-only ecommerce tools.

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Step 3: Add Products With Variants

Instagram sellers often sell:

• Sizes

• Colors

• Combos

A proper storefront lets you:

• Add variants easily

• Show accurate pricing

• Manage stock properly

No more manual tracking.

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Step 4: Enable UPI, Cards & COD Payments

Indian customers prefer:

• UPI for instant payments

• COD for trust

Your store should accept:

• UPI (GPay, PhonePe, Paytm)

• Cards & net banking

• COD

All payments should go directly to your bank account.

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Step 5: Automate Orders & Invoices

With a storefront:

• Orders are auto-recorded

• Customers receive confirmation

• GST-ready invoices are generated

• You avoid manual mistakes

Automation saves time and improves trust.

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Step 6: Build Brand Trust Instantly

A storefront helps you:

• Look professional

• Avoid scam doubts

• Improve conversion rate

Customers trust a website more than DMs.

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Step 7: Keep Instagram as a Traffic Channel

Instagram should:

• Bring traffic

• Build community

• Promote launches

Your storefront should:

• Handle selling

• Handle payments

• Handle orders

This separation is key to scaling.

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Why Bechna Is Ideal for Instagram Sellers

Bechna is built for sellers who start on Instagram:

• Create a store in minutes

• No coding required

• Mobile-first design

• UPI & COD support

• Zero platform commission

• Direct bank settlements

• Share your store link in bio

Perfect for transitioning from DMs to a real business.

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https://bechna.app/